Sunt două lucruri care mă hrănesc constant: momentele în care scriu și cele în care reușesc să pun un zâmbet neașteptat pe chipul cuiva. Sunt forme simple de bucurie, dar suficient de puternice încât să mă aducă mereu înapoi la mine. Așa s-a născut și acest blog. Din nevoia de a scrie atunci când simt […]
2025 a fost un an. Și scriu acest articol ca să mă pot întoarce la el ori de câte ori simt nevoia. Ca la un reper. Ca la o amintire pusă intenționat în cuvinte, nu pentru că a fost ușor, ci pentru că a fost necesar. Am intrat în 2025 cu naivitatea că, după 2024, […]
“Being positionless has always been a winning strategy.” These were the words Pini Yakuel, CEO and Founder of Optimove, used to open the conference I attended in London this week. He talked about Nikola Jokić, the best basketball player in the world, Johan Cruyff, and Royce Gracie, people who redefined the rules of the game […]
I am stunned by what happened yesterday in the Oval Office. A meeting that should have been about peace and stability turned into a brutal display of political cynicism. On February 28, 2025, Volodymyr Zelensky, the leader of a war-torn country, faced Donald Trump, a man who views peace as a transaction rather than a […]
Today, I write with an open heart and want to share with you, dear reader, a piece of my life. I’ve delayed this moment for a while, but now I feel it’s the right time to talk about this project that is very dear to me, as well as the meaning behind it. I wanted […]
Lately, I’ve been thinking a lot about how we interact with others, especially when our values, interests, or beliefs clash. It feels like the world is constantly asking us to collaborate—with people we don’t agree with, don’t trust, or don’t even like. Whether it’s a tense workplace meeting, a divided family discussion, or the polarized […]
Am stat să mă gândesc câteva zile dacă să scriu sau nu acest articol. De când mă știu, am evitat să comentez lucrurile care, deși făcute pe lângă manual, păreau să meargă înainte. Știi bancul cu băbuța care nu voia să treacă strada, așa-i? Ei bine, morala se aplica și la mine: nu-mi cereai părerea, […]
It’s difficult to talk about The Hero with a Thousand Faces. Not because it isn’t brilliant or profound, but because it feels like trying to capture the wind in a jar. The book is so complete, so circular, that summarizing it feels like an injustice. Joseph Campbell’s exploration of the hero’s journey isn’t just a […]
My participation as a juror at Internetics was a fascinating journey through the world of creativity and innovation in Romanian digital marketing. I had the privilege of seeing and evaluating the work of extraordinary teams, and this experience made me reflect on how performance is achieved in this field. And I admit, it influenced my […]
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