COMPREHENSIVE MARKETING STRATEGY
CLIENT: OPTIMERIX
The goal was to increase Optimerix awareness, brand presence, app downloads, installs and ultimately sign-ups. They needed a marketing specialist with a solid track record of executing successful marketing campaigns.
In less than a year, Optimerix has grown from zero users to over 53k. During this time, brand awareness and voice have been successfully built and the information gathered has proven to be critical to re-marketing efforts.
A high CTR and high app download and install rates were successfully achieved during the relationship. Interest in the app was driven through organic and paid social advertising. Leads were also nurtured with a robust email marketing strategy to keep users interested, engaged and wanting more.