Emicare Dental

PERFORMANCE MARKETING APPROACH

The approach with Emicare centred on a multi-faceted strategy aimed at maximising lead volume, improving lead quality and ultimately achieving location-specific lead targets for the organisation. Throughout, the focus has been on improving campaign structures, optimising keyword usage and refining ad content to effectively target specific locations and services.

The work put into the account generated a 19% decrease in cost-per-click and a 2.9% improvement in click through rate in the first 15 days of management. Emicare experienced a 86% increase in response volume.

SKILLS NEEDED